
Retail Distribution Update
DIY investors and platforms
Boring Money’s Retail Distribution Report will provide asset managers with the latest information and data on their end customer and the platforms they purchase from. Our data is collated from over 6,000 UK adults, supplemented by additional surveys with 3,000 platform users.
Some snippets to whet your appetite…
Market size and growth
There was £392 billion in the DIY investment market as at Q4 2023 - a growth of 14% over the year.
There has been a 56% growth in customer accounts since 2020.
There were over 10.2 million accounts in the UK as at Q4 2023.
Platform players
The top 5 platforms retain a powerful market share of 72%. However, Hargreaves Lansdown’s market share has fallen to 36%.
In terms of customer growth, robos continued to perform best, growing market share by customer accounts to 22%.
Vanguard’s market share by £ has risen 10x since 2019.
Fees and charges
Average platform fees for an ISA have fallen to their lowest ever average.
Average platform fees for a SIPP are now under 0.3% for a £100,000 pension.

Download the Table of Contents
Download the Table of Contents to preview how the Retail Distribution Update can provide you with a better understanding of the DIY investors and platforms landscape in 2024.
Key chapters will include:
Market data
£AUA, customers, market share, growth and more
Consumer research
From a survey of 6,486 nationally representative adults, with segmentation and analysis to pinpoint your target customer
Gender Investment Gap
The scale of the problem, the sizing of the gap and the drivers affecting adoption and cut through
Competitor Landscape
Detailed view of the competitive landscape, developments in the provider space, and cash-based products.
Consumer Duty
An analysis on vulnerable customers, risk appetite and consumer understanding
Market Trends & Forecasts
Vital for business planning, we forecast growth and developments in the sector
Get in touch with us to buy the report
Please contact dan@boringmoney.co.uk for more information or to request a call with the research team.
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